Footfall and Retail Store Analytics

Our innovative and efficient business solutions include:

Optimizing the store’s layout

Through the XR Footfall Counting System, get transparency of the consumers shopping journey upon entering the store
Determine hot and dead zones – ensuring the business layout is accessible to other zones
Understand product placement and which products are driving sales
Implement a proper funnel analysis – not just at the store level (PoS/Door Counting) but at a detailed level within the store.

Eliminate manual count for merchandise using traditional inventory crews and hand-held RFID readers
Collect data to update the inventory every 1 minute with 100% precision with superior performance & accuracy
Get an item’s identity, location, and authenticity – refer to item intelligence in real-time
Utilize the inbuilt powerful API features to create and develop new innovative marketing tools and applications
Enable full In-store stock inventory and asset control which heightens your security processes

Compare visitor traffic data with the XR Footfall Counting System before and after marketing campaigns
Get data allocated for a particular area or zone within the business to measure the traffic level
Measure marketing effectiveness by analyzing the success of your events and campaigns
Understand customer acquisitions and retentions by delivering customized and targeted promotional content
Optimize window and displays effectiveness for passerby customers

XR Footfall Counting System enables real-time insights on essential non-moving products
Get overview on zones which have high traffic but little-to-none merchandise movement
Understand staffing behavior patterns, marketing campaigns, and promotions guiding the consumer’s path to purchase
Measure traffic and conversion rates for individual departments and entire stores
Get real-time insights leading to product placements for more sales generated by cross-merchandising
Enable triggers with product allocation data to ensure that shoppers stay and spend more

XR Footfall Counting System allows you to benchmark your business by integrating the data through in-store POS feeds
Obtain key performance metrics, such as conversion rates — across all store locations, in real-time
Identify and spot norms, trends, and outliers within the business
Tailor product selections and determine the timing of price markdowns
Use the real-time insights to reduce costs, increase efficiencies, and limit the threat of fraud

Understand enter-to-exit patterns of consumers within a business with the XR Footfall Counting System features
Get real-time key performance touch points in allocated zones within the store and optimizing the consumer’s path to purchase
Understand customers’ movement to optimize the store layout and strategize placement of popular vs. unpopular and expensive vs. cheap merchandises
Identify pricing complications. For example, if lots of people are touching an item but few are buying it, which suggests the merchandise is too expensive or outdated