Accurate Solutions for People Counting

By instigating people counting solutions, retail business owners will get a clearer image of the consumer’s shopping venture and touchpoints, once entering the store. The data derived from the procedure will help owners decide whether the journey of the consumer inside their business is crossing through any dead zones. Likewise, it will guarantee that the business layout is easily accessible to different zones inside the industry

Settling on the choice to streamline your business operations with a people-counting system is simple. The hard part is discovering the perfect people counter for your business’s unique entranceway or busy area. The following points enable to recognize the various types of people counters and figure out which complements your business needs.


There are numerous kinds of people counters to select from, including overhead, horizontal, wired, wireless, bidirectional, and unidirectional. There are specific differences between each:

Overhead vs. Horizontal – Overhead people counting sensors are more compact and are mounted over your entryway. However, the horizontal sensors are installed on either side of your entryway.

Wired vs. Wireless – Selecting a wired or wireless sensor depends on network connection preferences. Wired systems require cabling to connect the sensor to your facility’s system, while wireless systems utilize radio frequency or Wi-Fi.

Bidirectional vs. Unidirectional – Bidirectional people counters (overhead sensors) reveal whether a customer strolled in or out. Unidirectional people counters (horizontal counters) can’t recognize in and out

Now that you know which people counter types you can choose from, you can narrow them down by considering how they can oblige to your business needs.


What you pick relies upon your needs, which will presumably include:

Accuracy – The best-performing systems accomplish more than 98% accuracy. The level of accuracy required in a counting system relies upon the end-use of data. A large retailer utilizes information to think about individual stores and in addition, set performance goals. The most accurate systems are video person counters; they use 3D person tracking sensors that detect individuals crossing a counting zone. These systems can surpass 98% accuracy.

Reporting – A people counting solution has a maximum benefit when it makes data automatically available to the people who need it, wherever they are located, as per the structure and workflow of the organisation. This data distribution changes people count and conversion ratios into powerful assets for starting positive change throughout the retail venture. In addition, they increase retailers’ Return on Investment in people counting solutions.

Timely Data for efficient operations – A people-counting solution is most effective when it delivers data that are relevant and timely. By providing people counts to stores or groups of stores, a people counting solution can enable retailers to assign staff based on actual demand, rather than store size or subjective assessments. Moreover, by alerting managers and other key personnel to unusually high volumes of customers, a people-counting system can advise managers when extra staff is required, reducing the potential for abandoned shopping baskets, unclosed sales, and unhappy customers.

People Counting Solutions

Like any investment, people counting solutions should deliver enterprise-wide value in a variety of areas. Sophisticated people counting solutions, for instance, Savant Data System’s People Counting, go past ordinary people counting technologies by providing data about the proportion of customers who make purchases and the impact of marketing, promotions, and different programs on sales.

These solutions deliver data and real-time alerts to the appropriate staff wherever they are located―on store floors, in offices, or corporate headquarters thousands of miles away ―so they can settle on better business choices and deliver market-winning customer experience.


Written By: Vic Bageria

CEO – Xpandretail

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