Theme parks typically use their ticketing system to determine total park visitors & peak traffic. However these are only preliminary counts when visitors enter the park, not when they leave or return. Go beyond traditional traffic counting by leveraging anonymous theme park analytics visitor behavior data. Track the total visits from entry to exit & what areas of the parks are being visited. Engagement, or dwell time, is another measure of how long a visitor stayed within a zone. This allows operations to allocate sufficient security staffing for safety measures. For visitors who plan an entire day at an amusement park, they may exit and reenter multiple times.
Occupancy data enables efficient amusement park operations by detailing optimum times to schedule shows and attractions when occupancy is high and maintenance and service calls when occupancy is low.