ARABIAN COMPUTER NEWS – عالم البيع بالتجزئة الرقمي مع الرئيس التنفيذي، فيك باجيريا

World Of Digital Retail

For retail businesses, the world of digital retail is the place to be. As the digital transformation of retail accelerates, so do the expectations of customers. The adoption of breakthrough technologies such as Ai, IoT can help address these changing consumer expectations. Thereby deepening their engagement with customers.

In an increasingly competitive environment, digital transformation is, indeed, fast becoming a matter of survival for retailers & brands. Traditional retailers & e-commerce operators alike are now deploying AI across the whole supply chain. From product development and merchandising to marketing, to customer engagement. Customer interaction via AI is retail’s new frontline. Thanks to advances in machine learning, personalized recommendations are increasingly accurate in hitting their target.

The Internet of Things (IoT), is enabling retailers to communicate, collect and share data. It thus allows for virtually endless connections to take place. As the IoT becomes more sophisticated, it is turning into an integral part of retail operations. In particular, some companies are trying to integrate machine learning, into their IoT applications. Moving forward, we expect still more revolutionary ideas to come with the Artificial Intelligence of Things (AIoT).

In the retail sector, cloud computing is becoming more efficient in the collection & analysis of huge volumes of sales data. With cloud computing, retailers have enterprise-wide supply chain visibility and real-time access. Cloud computing also enables companies to enhance channel operations by tracking customer preferences. This makes for more accurate trend forecasts and better merchandising decisions. It also enables retailers to personalize their offers and services for customers. It is little wonder, then, that many retailers are accelerating their adoption of cloud-based technologies.

Looking ahead, more retail enterprises are set to transform their operations by using cloud-based technologies. We are now witnessing technological innovations reshaping the future of smart retail stores globally.

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