Big data is a frequently debated topic in retail and has been for quite a while. The discussions encompassing it have transformed; we’re never again discussing its hypothetical advantages. Instead, we’re looking towards its viable application. Retailers are continually finding creative approaches to draw intuitions from the regularly increasing amount of organized and unstructured data which demonstrates the customers’ behaviour.
RFID Improves In-store Analytics
Through the use of in-store technology like radio frequency identification (RFID), combined with loyalty systems and online behavioural data retailers can use CEP to react to visiting customers in real-time. In other words, forward-thinking retailers realize that knowing who is in-store, and what they are likely to buy is a powerful sales tool.
The conceivable outcomes made by big data analytics are endless. As the quantity of data sources expands, the potential combinations of data streams might be constrained by our creative abilities. Progressed IoT solutions are rethinking predictive analysis, incorporating it into inventory network and administration frameworks. As a result, they are taking the retail business to greater heights.
Big Data Analytics
In an industry shackled by moderate economic development and tested by the problematic trends related with digital buyers, retailers are trying to build their client base by offering convenience and personalization that have never at any point been viewed as before. The utilization of big data in retail to enhance operational productivity, client administration, or product advertising is not new. The attention now is mainly towards adequately captivating with the present genre of digital clients.
Improving Online Presence
With big data, retailers can enhance the execution of their online stores to generate more noteworthy income out of them. Diving into site analytics, heat-map study, click-stream information and such, retailers can streamline product pages to guarantee engagement and transformation. Individualized item suggestions and offers in light of web footprints of clients increment the odds of click-throughs and sales.
Seamless Shopping Experience
Retailers have to effectively combine customer data from online, social, and mobile channels with in-store analytics data to provide a seamless shopping experience within the store. Furthermore, retailers big and small are finding newer ways of engaging with customers at physical stores. Video analytics serve to identify hotspots within retail outlets from data recorded on video cameras and CCTV. Shelf layouts and end caps can then be adjusted to leverage these favoured areas.
Increasing In-store Footfalls
Retailers need to adequately combine consumer data from the web, social, and mobile with in-store data to give a consistent shopping experience inside the store. From interactive storefronts to suggestions imprinted on till receipts, retailers –big and small are finding more up to date methods for drawing in clients at physical stores. Video examination serves to discover hotspots inside retail outlets from information recorded on camcorders and CCTV.
Physically changing costs on each SKU (stock keeping unit) won’t cut it in the modern retail industry. Repricing software regularly screens market patterns, competitor prices, and customer demand and comes up with dynamic prices. By utilizing such pricing software, retailers find it easier to clear old stock or look after the limited stock. Furthermore, it helps them to take advantage of customer demand during peak season. In conclusion, big data will push the limits of what retail can do and take it to new heights. Since the objective of IT is to minimize human effort, big data is undoubtedly one of the means to achieve that objective.
Written By: Mr. Vic Bageria
CEO / CVO