Most store managers and business owners religiously track one metric, which is sales. It’s the most visible, easily reported, and directly tied to revenue. But while sales may tell you what happened at the register, they don’t tell you why it happened or, more importantly, why it didn’t.
This is where customer data analytics steps in. And at Xpandretail, we specialize in helping retailers uncover what truly drives those sales like footfall, dwell time, zone engagement, and customer behavior patterns, all through our advanced AI-powered people counting systems.
Sales Tell You the Result. Footfall Data Tells You the Story.
Imagine your monthly sales report shows a 10% dip. Traditional analysis might point to slower promotions or changing customer preferences. But what if you knew that your actual footfall dropped by 25% due to a renovation near the store?
Or that your most profitable zone had 40% less visitor engagement compared to the previous month?
Sales data is the end result, but customer footfall analytics reveals the cause and opportunity behind the numbers.
Why Most Retailers Miss the Full Picture
Most retailers today still rely on sales data, loyalty programs, or basic traffic counters. While useful, these tools alone don’t show how many people left without buying, how long they stayed, or where they spent their time.
Here’s what most retailers are not measuring:
- Accurate visitor traffic
- Peak hours and traffic dips
- Dwell time by zone or product category
- Staff vs. customer movement
- Store-to-store performance comparison across locations
The Power of AI Footfall Counting Solution
At Xpandretail, we use deep learning and AI algorithms to provide unmatched accuracy (over 99%) in people counting. Our solutions are designed for:
- Retail Stores & Supermarkets
- Malls & Shopping Centers
- Showrooms
- Grocery Chains
- Outdoor Places & Public Venues
The data is presented in a simple, centralized dashboard with customizable KPIs, so decision-makers can act fast and act smart.
The Secret to Understanding Engagement
One of the most underutilized metrics in retail is dwell time. This is the amount of time a customer spends inside your retail store or in specific zones at the store.
Longer dwell time usually correlates with higher engagement and purchase potential.
Staff Exclusion = Smarter Data
One major reason footfall data becomes unreliable is staff movement. Xpandretail solves this with AI staff exclusion, ensuring that only real customers are counted in your analytics. This feature alone can increase your data accuracy dramatically and improve decision-making.
Multi-Store Analytics: A Game Changer
This is a great feature we offer to retailers managing multiple locations. You can compare footfall, dwell time, and zone engagement across cities, regions, or countries, all in one place and single login.
This is invaluable for identifying top-performing stores, uncovering underperforming ones, and replicating success at scale.
Don’t Just Count Sales. Count What Leads to Them
The retail world demands more than just end-point measurement. Retailers who truly want to optimize performance must look beyond transactions and dive into the data behind the sale.
Xpandretail gives you that visibility through accurate, AI-powered people counting and retail footfall analytics built for the real world.
