Let’s say you have a meeting coming up and need to head out to go shopping for the outfit. As a result, people end up picking out an outfit of their liking, and it is a perfect fit for the occasion. But there is something strange in this scenario, you are in your own home, nowhere close to a store and the nearest mall is almost 5 miles out.
Augmented Reality (AR) enables retailers opportunity to improve how their customers shop. In simple words, Augmented Reality is a live camera perspective of the real-world environment with computer-generated components. One customer may try on an outfit without stepping into a store. Another one might order furniture while being confident that it will fit the space.
Augmented Reality in Retail
Applications using AR remain to take out difficulties that consumers might face, raise consumer benefits, and make unique-customized consumer experiences. The fruitful fuse of Augmented Reality into retail models likewise can inexplicably change the way retailers are contemplating stores.
Augmented Reality technology is gradually assisting retailers to overcome the barriers between Brick and mortar and E-commerce. Retailers can’t overlook how cutting-edge augmented reality has become and the part it plays in drawing in customers.
One of the disadvantages to conventional marketing pieces- firms prepare printed ads, Tv spots, billboards, and radio for sections for the general public, and any updates and changes are costly or unthinkable. But combined with Augmented Reality, a conventional marketing piece can drive users to the most recent coupons, item overhauls, and product updates and that’s just the tip of the iceberg.
Improving In-store Analytics
One of the best uses of Augmented Reality in retail today is in extending the business to new areas without having to as a matter of fact build a new store or pay for the property. This is done by setting up virtual stores with consumers strolling through virtual aisles, picking items by tapping on screens and adding them to their carts.
Augmented Reality also plays a role in behind-the-scenes activities of a business, like production and product availability. Furthermore, they also check if the items are in the right place or if they are out of stock. In-store associates hold up a tablet to a segment of shelves. The tablet right away checks the image of the shelve against promoting planograms. This helps the stores in ensuring that it has the right products in the right place. Furthermore, they can also avoid possible lost sales due to out-of-stocks that might otherwise be overlooked.
Improving Customer Satisfaction and Engagement
Even though customers are progressively utilizing cell phones, discovery, trial, and purchase are going on across all demographic sets. AR’s second act fueled by cutting-edge technology assists firms to drive shoppers in-store and increase shoppers’ interaction with products. Shoppers win through more interactive and personalized in-store retail commerce. As a result, retailers win with increased conversions and higher average revenue per transaction.
But while technologies change quickly and new forms of mass media emerge, the primary marketing theory is stationary. Consumers have always desired and responded to engagement. For marketing purposes, it’s the best of both worlds—offering real-world advantages of touch, sight, and sound with additional digital enhancements. Augmented reality provides consumers with the latest deals and up-to-date information, enhanced product demonstrations, a view beneath the surface of an image or product, an interactive social media experience, and more.