With plenty of mobile devices across the globe and progression in technology, the retail business diverted the traditional trade channels.  Also, businesses adopted the most recent trend in the industry – analytics. There is an increase in the number of retailers embracing mobility solutions starting from in-store to supply chain, sales to marketing and a few different aspects of the retail business.

Retail is a sector with specific difficulties and challenges, and enterprise mobility (EMM) is another field that IT departments of retail companies need to consider. Other than bring-your-own-device (BYOD) and corporate phones, retail organizations now start to use different technologies. For example, businesses can use tablets with access to corporate Wi-Fi systems.

Technology in Business Operations

The outcome is a complex environment with different devices and operating systems, which IT departments should control, secure and make compliant. Meanwhile, they should provide access to resources for employees on those devices, regardless of where they are, to enhance efficiency.

Enterprise mobility has made a massive difference to the consumer products and retail industry. Arguably, for any industry to succeed, it is imperative for the involved organizations to flourish with persistent innovations and transformations. In addition, the same holds for consumer products and retail industry.

In any case, similar to other industries, this one also continues to face severe difficulties that need to be dealt with significantly. Also, this is where the role of enterprise mobility is useful as it deals with the hassles and achieves positive results. Enterprise Mobility assists companies in retail and consumer industries with capitalizing on their past Customer Relationship Management (CRM) investments. Therefore, this ultimately leads to one-on-one interactions between the organization and business partners, sellers and the customers, and so on.

Overcoming Obstacles in Enterprise Mobility

Lack of user-centricity is a significant obstacle while implementing enterprise mobility. In the past, businesses couldn’t change software solutions to adjust to the mobile environment; however, now this is changing fast. Firms can convert complex activities into smaller fragments to simplify tasks and reduce the time of operation and decision making. Because business processes are now automated and mobilized, operational expenses will decrease, and management can focus on tasks of higher-value. For example, retailers use corporate resources mainly on optimal customer retention and acquisition strategies. Your employees will likewise be given a more prominent amount of power over the work that they do, and they will be made more accountable for their workload.

The pressure to do things faster and cheaper, gain advantages and increase productivity is crucial for enterprises and mobility will play a significant role in this. The enterprise app developers will come up with plenty of innovative solutions to cater to these requirements. Aside from facilitating operations, the focus will build on applications that will enable enterprises to accomplish strategic goals. Moreover, they must ensure better work experience for the users.

Improving Customer Service

Expenses will decline, and incomes may go up because of the reduced paperwork as well as your employees’ increased productivity. Also, it will improve more responsive customer service-ability. By applying enterprise mobility, you and your workers can address questions as they occur. In addition, they also have real-time interactions and settle on decisions faster. Faster decision-making and quicker responses will no doubt increase overall consumer satisfaction.

The significant contribution of enterprise mobility in the retail and consumer products industry is clear. According to research, mobile commerce will create exceptional retail revenues, good enough to impact store sales between 17%–21% by 2017. Widespread utilization of cell phone and tablets across the globe is a significant reason behind this surge.

There will be more demand for personalization, as enterprises will be inclined to integrating wearables into their environment. This will call for the inclusion of features that allow customization of enterprise applications. The developers will need to conceive means to offer personalized experiences to users and devise innovative ways to bring greater convenience.

With enterprise mobility enabling continuous outcomes for numerous ambitious businesses, its contribution to the retail environment and consumer goods industry is also worthwhile. To conclude, the sector massively benefited by the mobility trend. Considering its present state, it wouldn’t be wrong to assume a brilliant future for the retail and consumer products industry, thanks to the growing demand for enterprise mobility.


Written By: Rajiv Prasad